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Vorwerk "CASTELLO"
Created exclusively for the fascinating realm of the world's top hotels, the new "CASTELLO" Axminster hotel collection from Vorwerk is being presented in all its magical beauty and breathtaking luxuriousness.
Hamlin, January 2009 ? There are certain places on this planet that are not 'of this world'. They are almost magical spots, full of luxury and everpresent inspiration for the senses. Venues from a different time, an age of deceleration and taking pleasure in things. They are the grand hotels of major metropolises, the five-star luxury accommodations at the most beautiful and thrilling places this world has to offer. Together with renowned textile designer Ulf Moritz, Vorwerk has now developed the "CASTELLO" Axminster hotel collection for these very special edifices. A collection that exhibits first-class quality, exclusive style and the finest arts of design, because nowhere else are the expectations and demands placed by investors and guests as high as at the world's top hotels.
With its first collection for hotels in the luxury class, Vorwerk Teppichwerke, one of Germany's leading brand manufacturers of exclusive and design-oriented carpets, is once again setting off on new paths by offering architects and interior decorators its extensive know-how in the designing and manufacturing of uncompromisingly high-quality carpets for the first time in this segment of the contract carpet business, too. At the same time, Vorwerk is enlarging its offer in woven carpet production through the addition of the "Axminster" line, worldwide one of the highest-grade products on offer in the field of textile floor coverings.
According to Johannes Schulte, CEO of Vorwerk Teppichwerke: "With the 'CASTELLO' hotel collection we are now transporting the luxury strategy for the Vorwerk brand to business in the hotel and contract sectors as well. For us, entering straight off at the very top of the market with individualised and custom-made products for hotels is merely a consistent step, though a key prerequisite along the way to placing Vorwerk as a desirable brand in international markets that are new to us, for instance in France, the Netherlands, Austria and Switzerland, but keeping England, Russia or the USA in mind, too."
"CASTELLO" - Enjoying rooms with all the senses
Velvety-soft surfaces, luxurious volumes and a dense structure characterise the fascinating carpets from the new Vorwerk "CASTELLO" collection weighing up to 2,400 g/m2. Woven from high-grade threads with an 80 per cent proportion of pure virgin wool, all of the carpets belonging to this collection display a maximum of comfort and durability alongside optimal attributes which typically qualify them for the contract carpeting sector. With "CASTELLO" Vorwerk is offering a total of 3 product lines. They have been specially tailored to match the various surface areas in use at hotels. Whether in the lobby, the hallways and conference areas or on to the rooms and suites themseves, the collection covers all sectors of a hotel to which guests have access.
Together with Ina Struve, head designer at Vorwerk, art director Ulf Moritz has created 6 theme worlds that are both individual and stylish. For example, "POINT" banks completely on a world of colour in black-and-white. Dots, circles and waves reduce design to the essentials and set the stage for a modern, cosmopolitan look. In contrast, the "GOBELIN" theme equates with opulence; colours and shapes set the accents. Here luxurious ambience is conveyed in a refined 'British' style. "VILLA" holds something completely different in store: Playfully scattered ornaments and cheerful colours generate a lively atmosphere with refreshing lightness and feminine elegance. "GLEN CHECK", "ROCOCO" and "PALAIS" present further highly commendable suggestions for design, each of which sets its very own creative impulses.
The basis for boundless designing ideas
The design worlds presented in the collection mirror the wide diversity of possibilities with which an exclusive interior can be thrillingly redesigned, from stylish design hotels and on to elegant grand hotels. They amply demonstrate how rooms receive an unmistakable character of their own through the combination of colour, ornamental elements and structure, and in the process gain that certain individuality and exclusiveness so distinctive for the charm and unique atmosphere of the world's great luxury hotels.
As a choice suggested collection, Vorwerk "CASTELLO" is boundlessly open to artfully creative designing ideas while offering a one-of-a-kind basis for bringing individual design to floors ? fully in alignment with an architect's wishes ? in 300 sophisticated colour variations. The masterful craftsmanship and paramount competence for design displayed by Vorwerk based on the knowledge and experience accumulated over 125 years of manufacturing carpets are your guarantee for incomparable 'Axminister' carpets at the highest level of international quality.
"CASTELLO" enhances the extensive Vorwerk offer for hotels
In Germany, the specially manufactured wall-to-wall design carpets from Vorwerk have already made an outstanding name for themselves in the international hotel trade. Woven carpets from the Vorwerk "Objekt Collection" can be found today at superior hotels such as the Side Hotel Hamburg, the Hilton Hotels in Vienna and Barcelona, the Sheraton Tel Aviv or the Sofitel La Défense in Paris. Besides exclusive carpet weaves, Vorwerk also has tufted products suited for the highest-quality printing techniques, luxurious area rugs and ecologically manufactured textile carpet tiles. For hotels which have devoted themselves completely to space-encompassing artists' designs, in the "Dialog Art Collection" from Vorwerk they can also find design drafts from roughly 40 artists, architects and designers, among them such names as Roy Lichtenstein, Robert Wilson, Jeff Coons or Gerhard Richter. With the Axminster hotel collection "CASTELLO", the Vorwerk offer for hotels is once again being clearly rounded off towards the very top. In short, today Vorwerk is offering a selection for the international hotel trade whose quality, nature and scope are one-of-a-kind in this segment. As a result, Vorwerk is advancing into becoming a new top player among international competitors.
No competition in sight with the new Vorwerk consulting system
Starting now Vorwerk is introducing a uniquely new advisory consulting concept in order to enable the large breadth and depth of its selection in nearly all areas of the upmarket hotel business to be experienced by customers while keeping the selection structured on a manageable scale. The system is set up in modules and makes it possible to find the optimum carpet on offer out of the entire Vorwerk hotel selection that matches the need in question. Together with the respective client the consultant can define manufacturing varieties, surface structures, materials, colours, design patterns, areas of application and price sectors until a product is found that corresponds exactly to the desired attributes in terms of quality, style, price and usage. While doing so the system takes both carpet from the roll and solutions involving carpet tiles into consideration.
Until now the architects and interior designers of hotel projects have had to depend on making queries to many different manufacturers in order to find out the choice of collections available for their particular project. However, and especially in the area revolving around luxury furnishings, the offers were mostly limited, the path to finding the right product strenuous and time-consuming. At Vorwerk, every planner is now able to find the greatest possible diversity of first-rate products from one source: an advantage that saves not only time and money, but also gives architects an optimal and constant overview of what can be done nowadays in innovative and design-oriented carpeting.
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