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Fair 2010: “Selected Rugs”
The innovative lead collection for extroverted, high-quality sized carpet
creations from Vorwerk Carpets is called “Selected Rugs”.
For 2010 the collection presents 6 new models with strong characters that
elevate the floor to a stage of modern living space: “Steel”, “Karacta”, “Field”,
“Twin”, “Vex” and the design variations “Via” and “Meandro” exhibit luxurious,
unusual and sensual qualities that promise a comprehensive design offer for
the up-to-date home in a wide variety of colour constellations.
Lively contrasts are the guiding line for the new “Selected Rugs” models:
structure, a tactile feel, materiality – what seemingly cannot harmonise at first
glance is combined in the new creations to perfection. Extraordinary
combinations comprised of paper and metal structures, cord-like, sturdy and
filigree shimmering threads, fleecy, high-pile frisés and cool wool/linen blends
dominate the design statement.
These new articles from the Vorwerk “Selected Rugs” collection will be
available as of April 2010 at interior furnishers in the upmarket segment.
“Selected Rugs” is going to be presented to the trade public for the first time at
the international furniture exhibition imm cologne (pure village) from the 19th to
the 24th of January, 2010.
With more thought in mind – conceptual carpets, unconventional luxury
Extravagant, innovative and very high in quality is how this new creation
entitled “Selected Rugs” is presenting itself; as exclusive models from Vorwerk
Carpets clustered in the holistic context of a lead collection.
Starting now, “tundra”, “hammada” and “sahara”, luxurious sized area rugs in
the upmarket category which Vorwerk previously launched successfully, are
also being integrated under the “Selected Rugs” collection umbrella.
Johannes Schulte, CEO at Vorwerk Teppichwerke: “With ‘tundra’, ‘sahara’ and
‘hammada’ we established luxury in the matter of floor design. A logical further
development, and simultaneously a completely new dimension, is being
created by launching the lead collection for special, high-quality rug designs –
‘Selected Rugs’. In alignment with our Transflooring philosophy, it is important
to us to transform floors into worlds, to generate an awareness for them as an
active, design-related element of a room. With ‘Selected Rugs’ we are turning
individuality into a programme: personal, experimental and timeless. For
instance, the new model ‘Steel’ for 2010 embodies the close correlation design
has to other cultural developments in architecture and art through its new type
of surface effect and the choice of materials. Reflections on the topic of
‘reflections’ never pondered before come into play.”
Sized individuality
Creative accents in a room that can be set individually and provide impulses
for the contemporary lifestyle of a design-oriented audience arise with Vorwerk
“Selected Rugs”. The leitmotif of contrasting surfaces is being interpreted in
the interaction of matte/glossy effects on the one hand, and on the other
through a subtle two-tonedness. Each of the 6 variations is manufactured in
high quality as a one-of-its-kind in the size desired by the customer, either
painstakingly hand-crafted or machine-made via state-of-the-art production
methods. In combination with the widest variety of flooring materials, for
example stone, wood or wall-to-wall carpeting, these rug creations form new
images that mark the surface.
Steel
The combination of materials for a rug couldn’t sound more unusual.
Top-twisted paper gives a matted look, while shimmering metal fibres refract
the light artificially. An effect that turns into a sparkling flooring experience
across the area, and at a closer look reveals its wonderful linear structure. It
appears to be technical, strict – yet without seeming cool. Coupled with silver
or copper-red metal insets, three colour variations – Natural, Negro and Café –
bank on an innovative naturalness.
Karacta
Contrasts embrace: A handwoven cord-like structure made of the highestgrade
virgin wool with a three-centimetre diameter gives this handweave its
striking face. Brightly glossy synthetic fibres accompany and illuminate the
bold construction design strong as rope. An open-work look that captivates
through matte/glossy and high/low effects. Four earthy shades from woolly
white to sand, mud and black allow the design to breathe.
Field
Movement dominates the appearance of this hand-tufted carpet “Field”. A
dense, especially high pile made of pure virgin wool creates a sublime, dry
surface effect. The interplay of this rug creation can be described as discreetly
two-toned: starkly twisted, colour-co-ordinated threads blend discreetly into the
structure and break up the monochrome look. An abundance of 12 aesthetic
hues sets no bounds to interior design freedom in a discerning home
ambience.
Twin
An extravagant patina effect is what sets the particular attractiveness of the
“Twin” rug in linen/wool apart. The effect is generated by the unconventional
blend of linen and wool threads. The even bounce of loop and velours forms a
sophisticated rib structure that is refined by a tonally two-coloured design.
Here too 12 colours are available – from stylish shades of magenta straight
through to sensitive neutrals and an opulent midnight blue.
Via and Meandro
With the models “Via” and “Meandro”, innovative luxury is expressed through
enlightened designs for a design-oriented public. Organic, drop-shaped or
graphic, linear patterns receive a distinguished presence through their highgrade
base of wool yarns and the combination of linen and wool. A geometric
block stripe dominates the linear look of one model. Here the interplay of
matte-structured and glossy-smooth sequences produces an exciting lightand-
dark-coloured effect. The second design banks on a strong line layout,
too. Contours running on a meandering course create a seemingly twofold
colouring here as well. As if sketched by water on a mudflat, raised and
lowered relief structures result in an organic, flowing feel. Appropriately, the
colour scheme recalls a natural shade of sand and a rich shade of violet.
Vex
This model’s thrilling structure is defined by dynamics. Matte/glossy effects
and an elegant colouration accentuate the high-pile appearance given off by
this voluminous shag. The use of different-coloured threads along with the
diversity of directions in which the pile falls results in an open, shimmering
surface effect. Eight to ten up-to-date shades underscore this creation’s
discreet lustre.
About Vorwerk
Vorwerk Carpets is one of the leading international suppliers of high-quality
carpets for residential living space and the commercial, site-oriented sector.
Innovation, quality and ecology form the basis of all activities at Vorwerk, and
always with a concerned eye towards people’s well-being.
The carpet collections encompass high-grade models oriented towards
diversity, all the way to fascinating luxury collections which can also be
custom-made individually on request. Above and beyond these, Vorwerk
offers collections and special editions which originate in co-operation with
internationally renowned architects, designers and artists. These and other
cultural projects form the cultural essence of the brand. Vorwerk Carpets
stands for sophistication, creativity and intelligence revolving around the
central theme of the floor. And turn Vorwerk Carpets into a supportive element
of architecture, as well as a coveted design brand that is much in demand,
time and again.
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